http://socialmediatoday.com/michael-glazer/499906/facebook-easy-if-you-master-these-2-tips
Two quick and easy steps towards marketing a small business better on Facebook. First, quality is better than quantity when it comes to small businesses. There needs to be a loyal amount of clients as opposed to a lot of casual followers. So having the right people is most important. Then secondly, engage the quality customers. Talk o the quality customers, offer them different things and show them that they matter. So market to the right people and engage them to stay with your product.
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