brand names have a big advantage because they are popular and they can connect with their fans. With the technology now, companies can connect with its fan base and the fan base. So not only does the product have to be good but the image of the product has to be good as well. This is solved by brand engagements, which issuing the media to connect with people, what they want to hear, and what they want exactly. Second customer service is easier to accommodate because questions can be answered by email. Lastly is reward programs, offering deals and coupons to attract more customers. The top of the line companies have great brand loyalty and brand engagement.
http://socialmediatoday.com/alexhisaka/500783/brand-loyalty-evolving-nature-brand-alignment
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